01Background

I was a founder before I was an investor. I built RARR, an athletic apparel brand in the CrossFit space, selling DTC and building a wholesale program from zero to 100+ accounts. RARR grew at a CAGR of 64% over six years before I exited in 2024. I know what it takes to build a company from the ground up, grow a large account base, and move physical product. Now I'm looking to back the next wave of founders taking on today's biggest challenges and doing the hard work.

I invest directly in founders on both sides of the Atlantic. I'm based in London and am building relationships in the US and across the UK and Europe, with the goal of becoming a bridge for founders to access capital, the right connections, and new markets.

02How I invest

I write angel checks, though I don't lead or price rounds, and typically want to see early traction or revenue before I invest (contracts count). I aim to be useful beyond the money with introductions, consumer and retail operating experience, and a growing network on both continents.

I'm currently investing at the intersection of AI enablement (agentic commerce, observability), fintech/blockchain, and the physical consumer ecosystem (hardware & DTC brands). I'm actively developing new investment theses, which I will publish here, and I'm always looking for founders in new spaces.

03Contact

If you're building something and want to talk, get in touch.

Email chris@rohrer.vc·LinkedIn·X