01Background

I was a founder before I was an investor. I built RARR, an athletic apparel brand in the CrossFit space, selling D2C and building a wholesale program from zero to 100+ accounts. RARR grew at a CAGR of 64% over six years before I exited in 2024. I know what it takes to build a company from the beginning stages, grow a large account base, and move physical product. Now I'm ready to back the next wave of founders doing the hard, unglamorous work.

Today I invest directly in founders on both sides of the Atlantic. I'm building relationships in London and the US, with the goal of becoming a bridge for founders to access capital, the right connections, and new markets.

02How I invest

I write angel cheques, but I don't lead or price rounds. I aim to be useful beyond the money with introductions, consumer and retail operating experience, and a growing network on both sides of the Atlantic.

Right now I'm most interested in, but not limited to, the consumer, agentic commerce, and blockchain sectors. I'm actively developing more theses and will publish them here regularly, and I'm always looking for founders in new spaces. I usually want to see traction and revenue before I invest (contracts count).

03Contact

If you're building something early and want to talk, get in touch.

Email chris@rohrer.vc·LinkedIn·X